Ten agents in Bluffdale. $750 per transaction, capped at 17 a year, $12,750 maximum. Everything from your 18th deal on is yours.
Carry the whole business yourself. Every problem is yours, so work follows you to dinner and on vacation. Nobody covers for you at your kid's game.
Get people around you and help when you need it. It costs 30, 40, or 50 percent of everything you close, every year, forever.
Keep what you earn and still have people around you. That is the whole idea, and the rest of this page is how it works.
I started at Keller Williams and later moved to The Real Brokerage. Early on I figured I needed a team, because I thought that was how you learn to actually be an agent. So I interviewed with a bunch of them.
Every one of them wanted 40 to 50 percent of my commission. At my production that is over a hundred thousand dollars a year. There is no amount of help worth that. For that money I could hire a coach, pay for part time help, and still have most of it left. The trade just did not make sense.
So I stayed independent, and then I could not get my broker on the phone. One broker for something like five thousand agents. Good people, genuinely, but slow, and asking a question felt like I was being an inconvenience.
Eventually I was getting routed to AI brokers and AI answers. I was not getting a real answer from a real person about anything. I did not feel like part of something. I felt like a cog making somebody else money.
Keith and I worked this out on hikes. He loves real estate law, the order of it, the paperwork side that most agents avoid. I spent about twenty years as a school administrator and what I love is watching people grow and get more present in their own lives. Between the two of us we could cover it.
So we built the place we would want to call home.
I have been an agent and a broker for a long time, including as a partner in a large brokerage. I know what happens as a company grows. The agents stop being people you know and start being a number on a board, and the broker becomes someone they hear about instead of someone they call.
The part of this work I actually like is the law and the paperwork. Reading the contract closely, catching the thing that will cause a problem in three weeks, and explaining to an agent why it matters so they catch it themselves next time. You cannot do that at scale. You can do it with ten agents.
That is the brokerage I wanted, so we built it. Call me and ask me anything about a contract. That is not a marketing line, it is the job.
Per closed deal. No percentage split, no franchise fee, no monthly fee, no admin fee.
Transactions a year. Everything from your 18th deal on is yours.
That is 17 times $750, at any production level.
Independent and team figures describe common industry arrangements, not any specific competitor. Ask any brokerage you are considering for their fee schedule in writing, including ours.
The best part of a team was never the leads. It is having someone cover a showing when you are on vacation or at your kid's game, and having someone to think out loud with.
And most of those questions are not broker questions. How do I price this when the CMA is all over the place. Should I even take this listing. How do I word this so a difficult seller actually hears it.
At a big shop those go nowhere. The broker handles legal, and there is no team unless you are handing over half your income for one.
You don't need a team. You need a brokerage that runs like a family.
Ask anybody here, about anything, and nobody takes a cut of your check for answering. Text the group at 9pm about a weird CMA and you will get three opinions.
We look out for each other because we actually want the best for each other. Nothing about the structure gives anyone a reason not to.
You know the version of this. A team hands you a list of old, picked over leads and tells you the calls are good for building your skills. Mostly it is good for their conversion numbers.
We do not do that. You build a business out of people who already know you, and we will teach you how to do that and set your CRM up to actually run it.
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That one structural fact changes how a room of agents treats each other. There is no reason to hold anything back, so people don't.
Some weeks that looks like a breathwork session or setting goals together. Most weeks it looks like somebody covering your showing, or noticing you have gone quiet and asking about it.
Switching is disruptive, so here is exactly what happens.
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Honest, present, teachable. That is not a poster, it is the hiring filter. What you get back from me is coaching, backup, and a standing reminder that there is more room to grow, said in a way that helps instead of stings.
Nothing on this list is a character flaw. These are real goals, and there are shops built around them that will serve you better than we can.
Plenty of good agents want to make real money and have a life. That is most of us. We would just rather say all this on the call than sign you and watch it not work.
True, and worth saying out loud before somebody else does. Here is the record you would actually be joining.
An agent and a broker for years, including as a partner in a large brokerage. He knows Utah real estate law cold. The agents who worked under him liked working under him. Ask them.
About twenty years developing people as a school administrator, and four years selling real estate. Coaching people up is the part he has done the longest.
We are ten agents today, and we intend to stay small. Not as a growth stage we are waiting to leave, as the point. The day we cannot name every agent and every deal in progress, we have broken the thing that makes this work.
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Two phones, two people, no call tree. Ask us anything, including whether you should stay where you are.
Send this instead and one of us will get back to you within a business day, the way you ask us to.
One of us will reach out within a business day. If it is easier, call or text either of us in the meantime.